CNBC has made a series of new hires to its full-service, in-house commercial agency, CNBC Catalyst.
In Singapore, Emma Sirca will join the team as vice president advertising sales and client partnerships. Sirca will oversee CNBC Catalyst’s commercial activities in Asia Pacific. Sirca joins Catalyst from BBC Worldwide where she headed up their Southeast Asia sales team.
Meanwhile in London, in a newly-created role, Kate McVeigh joins as vice president, client strategy and development and catalyst services. With over 17 years of experience in client service and commercial leadership from roles at Centaur Media and CNN, McVeigh will focus on maximising revenue for both new and existing business across CNBC’s international portfolio with specific focus on content, insights and events.
In addition to Sirca and McVeigh, Tim Shepherd joins the team as creative technologist director, based in London. Shepherd will develop and evolve digital storytelling formats and video-led interactives across CNBC owned and partner platforms for Catalyst commercial clients. Shepherd joins CNBC with a wealth of experience from agencies including Rainey Kelly Campbell Roalfe, Publicis Chemistry and B Street.
Laura Ghiacy also joins Catalyst as supervising producer for its London Content Studio. Working alongside Cassandra Wong, CNBC’s supervising producer based in Singapore, both Ghiacy and Wong will be tasked to deliver engaging content for the network’s clients and audience. Prior to rejoining CNBC, Ghiacy was at one of Google’s lead production agencies.
Max Raven, senior vice president, CNBC Catalyst also announced the promotion of creative strategist Karen Murray to executive producer in the Catalyst Content Studio with immediate effect.
Raven added: “Since we launched Catalyst in April last year we’ve seen double digit revenue growth. By bolstering the team in London and Singapore I’m bullish about what we can achieve as we approach our first anniversary.”