CMS provider Magnolia doubles down on China with Shanghai office

Content management system (CMS) provider Magnolia has expanded into Shanghai, confirming its long-standing commitment to China and Asia. This marks the third office that Magnolia has in the region, with the current ones in Singapore and Vietnam. The company also has certified partners serving customers in North Asia, India, Australia and New Zealand.

Through the new Shanghai office, Magnolia looks to expand its offering of content management and digital experience technologies to the rapidly growing APAC market. To coincide with the office opening, Magnolia has also launched its first Chinese website to meet the growing demands for best of breed enterprise CMS platforms in the region.

Don Lee (pictured), MD, APAC at Magnolia said: “Having recognised a need for intensive personalisation to provide unparalleled, unique experiences to customers, Chinese brands are now investing in marketing technology designed to improve digital experiences.”

He added that the evolving market opens up major opportunities for Magnolia, with growing demand for platforms and tools that can help businesses manage their expanding marketing ecosystems. Lee also said that its global business is growing rapidly and it sees huge potential to drive further growth through this expansion into Shanghai.

"And with an extremely attractive talent pool in Shanghai, we’re looking forward to extending our offering to the Greater Chinese markets," he added.