Club Med picks Spark Foundry in China expansion for USD10mn bill

Club Méditerranée, commonly known as Club Med has picked Spark Foundry to lead its media business in mainland China.

The win covers integrated media in SEM, SEO, programmatic and social with estimated billings of US$10 million.

There were eight agencies in the pitch, including OMD, iClick, Netbooster and Altima.

"Club Med is well positioned to capitalise on the increasing interest of Chinese couples and families who are increasingly looking for high quality all-inclusive resorts domestically. Spark Foundry have impressed us with their in depth knowledge and expertise in understanding of these consumers and the travel sector," said Olivia Chen, VP Marketing and Digital of Greater China, Club Med.

"Spark Foundry won the business due to our holistic approach to media, the specialised and experienced team in each channel and the strong and deep relationships we have with key players in China – all of which Club Med wanted to consolidate in its business partner," said Linda Wang, general manager at Spark Foundry Shanghai.