CLP Power has undertaken a unique territory-wide campaign to encourage people to save energy and contribute to the wellbeing of society by transferring units of electricity saved by customers to help people in need.
Called “Power Your Love”, the programme includes a HK$6 million fund from CLP shareholders to pay the electricity bills of some 20,000 underprivileged residential households, including single elderly people, families living in sub-divided flats and the families of boarders in special schools.
Power Your Love is the first programme of its kind in the world, the company said, which combines energy saving initiatives with a mission to help the less fortunate in society.
To support the programme, CLP Power residential customers must register online and conserve energy from 1 June to 31 July 2015.
Every unit of electricity saved compared to the same period last year will be transferred to offset the electricity bills of households in need.
The campaign is expected to provide electricity subsidies of $300 to each household.
To encourage more people to join the programme, the amount of electricity saved will be doubled by CLP Power if the participant refers friends or relatives to the programme. As well as saving energy, people can support Power Your Love by making direct financial donations.
CLP Power will match each donation dollar for dollar to help households in need, appealing to the public to “Give Power to Needy, Donate Today”.
A detailed online and social campaign to encourage participation has already begun, with a series of videos created to support the cause. CLP Power is working with district councils, local community organisations and NGOs add additional support.
Betty Yuen, vice chairman of CLP Power, said Power Your Love programme demonstrates CLP Power’s corporate values in promoting energy efficiency and conservation.
“We are an integral and vital part of the Hong Kong community and we always take our responsibility to look after Hong Kong peoples’ long term interests to our hearts,” she said.