Content marketing agency Brand New Media has partnered with shopping portal Clozette to launch a new fashion IPTV channel, Clozette TV. The channel will go live this September.
Targeted at fashion-forward ladies, Clozette TV will be accessible anytime, anywhere via any internet-connected device such as computer, smart phone, tablet or smart TV.
The first of its kind in Asia, Clozette TV is a complimentary channel that features fashion and beauty content that are both locally-produced and internationally-sourced. The channel’s content strategy is focused on connecting viewers with the latest global and local content shared by key influencer peer groups.
Driven by user-generated content, users may share, discover and shop fashion, beauty and style on the social network.
Using Brand New Media’s ChannelPLAY platform, Clozette TV will feature an extensive video-on-demand offering with a wide array of how-to videos covering skincare, beauty, and fashion to success stories of the biggest style icons today.
Damien Bray, global development director of Brand New Media said: “Brand New Media’s mission to bring inspiring, informative and innovative programs to consumers offers a unique opportunity for fashion and beauty brands to provide greater engagement with audiences through end-to-end content solutions that deliver strong results. We are pleased to be working with Clozette, bringing engaging fashion and beauty content to discerning audiences across Southeast Asia.”
Earlier this year Clozette and StarWorld, FOX International Channels’ female entertainment channel, also paired up to create an original short-form content production. The content, titled StyleSetter, is a two minute interstitial covering the latest fashion and beauty trends as well as the venues and events industry in Asia. The clips are aired on StarWorld between TV programs throughout the day and on all of StarWorld social media platforms such as Facebook and YouTube.