Following its buy out by Kyosei Ventures earlier in the year, Singapore-based search marketing firm clickTRUE is set to open its Malaysian operations next month.
Executive chairman Jackie Lee (pictured) told A+M the company aims to increase its market size and fulfill its clients' increasing demand in the local market by setting up the new ops.
"With Google now having a presence in Malaysia, there will be an increasing demand of value added services and consultancy with regards to the Search and Social arena. We will be able to establish clickTRUE in Malaysia as the first Google Accredit Analytics Consultants in which brand owners and enterprises can work without fear that the vendors are not qualified or not accredited by Google," he added.
The company has worked with local brands such as DiGi, 701Panduan, Toshiba, Nestle, Maybank, TV3, Cerebos, Adidas in the past.
Commenting on how the venture would affect its partnership with MediaCliQ Lee said: "Our entry to Malaysia will be good news for agencies and definitely MediaCliQ who has been strong believer of our services and work."
"We will be more responsive and closer to our clients in Malaysia and we look forward to develop more mutually rewarding relationships with more like-mind agencies who focuses on yield and performance."
In January this year, formerly owned by SPH, clickTRUE became a wholly-owned subsidiary of Kyosei Ventures. SPH now has 22.5% shareholding of Kyosei Ventures instead.