Click2View appoints new scripted content director for APAC region

B2B content marketing agency Click2View has appointed Artur Akhmetzyanov as scripted content director for Asia-Pacific (APAC). He will be focusing on growing the company’s scripted content business and directing corporate films, animation videos, and web commercials.The new role is based in Singapore but covers opportunities in other key APAC markets, including Hong Kong, China, Japan, South Korea, Australia and New Zealand. Akhmetzyanov will report to Click2View CEO Simon Kearney.Prior to his new role, Akhmetzyanov served as Click2View’s commercial director for APAC.His recent projects include AIA insurance’s online video campaign, which takes a humorous spin on the loss of productivity caused by employees calling in sick, or being otherwise unhealthy. Since taking on the role of scripted content director, Akhmetzyanov has overseen projects for Singapore Airlines, Thales, and ST Engineering.“I’ve been with Click2View for almost three years and I’m excited to shift into the creative side of the agency business. I will keep selling ideas but now I have a chance to bring them to life. New chapter, new creative horizons, new challenges. I’m ready to have some fun!” Akhmetzyanov said.Simon Kearney, CEO of Click2View, said: “Akhmetzyanov’s strong background in scriptwriting and storytelling means he knows how to engage audiences, as well as tie these stories to business objectives. With him focusing on the growth of our scripted content business, we can offer clients a whole new avenue to reach, engage, and convert audiences.“It’s also great to see a cross-over from the commercial side to creative. We’ve never believed in separating the two. In fact, these days you can’t be creating content about business without an understanding of the realities of business,” Kearney added.