CJ WOW SHOP, in collaboration with Proton, is giving away four "Kereta Raya WOW", to prepare the nation for a meaningful Ramadan observance, ahead of the Hari Raya celebration.
The campaign dubbed “Serikan Ramadan and Raya Bersama WOW” gives shoppers a chance to enter its contest and drive home the Proton Ertiga. Ten other winners will receive CJ WOW SHOP shopping voucher worth RM500 each.
As part of this year's Raya line-up, it's also partnering with brands such as Ronasutra, Chriszen, SEP, and V’asia and offering an affordable range of premium accessories from RCB Polo Club, ICE-Watch and Condotti.
CJ WOW SHOP said it expects to sustain an uptrend in home shopping activities during the festive season. This is largely driven by the recovering consumer spending, especially on remote platforms as Malaysians are a lot more comfortable with online and mobile shopping today.
Sales during Ramadan and Raya is an important contribution to CJ WOW SHOP’s bigger ambition to double the revenue it achieved in 2016 by end of this year. Fashion and kitchenware were most popular during this period, followed by household equipment and beauty products.
“Our innovative product line-up and reward contest for Ramadan and Raya would certainly help us continue a positive momentum for the business. The overwhelming response towards our Setahun Bersama WOW first anniversary celebration with products sold out across five consecutive live shows, is a good indication of the maturity and encouraging pace of home shopping in Malaysia,” CJ WOW SHOP chief executive officer, Kim Yang Hyun said.