South Koreaâ€™s leading cinema exhibitor CJ CGV is set to land in Hong Kong next month, with the introduction of its first K Star dedication house – Gong Yoo House andÂ ScreenX House.
Located at D2 Place Phase II in Lai Chi Kok, the cinema will feature four houses of different themes with 500 seats provided. One of the houses will be named after renowned South Korean movie star Gong Yoo, who has played a significant role in promoting the country’s movies globally.
Gong Yoo is best-known for his blockbuster movie, Train to Busan, which has grossed over USD$80 million worldwide and become the highest-grossing South Korean film in Hong Kong, Malaysia and Singapore in 2016.
The Goo Yoo House is launched with aims to provide an unrivalled viewing experience to its audience, while bringing inspiration and impact on the movie industry.
Multimedia content related to Gong Yoo will be displayed in this theatre. Part of the profit from the CGV Gong Yoo House will go to the Hong Kong movie industry to support local films development and nurture young directors and actors.
In addition, the first ScreenX House in Hong Kong will also be launched in CGV Cinemas D2 Place, offering Hong Kong audience an immersive movie experience.
ScreenX is a 270-degree panoramic film projection technology developed by CGV Cinema. It allows the projection of images onto the side walls, which breaks the physical limitation of the screen frame from one traditional front screen to a panoramic three-screen dimensions.
CJ CGV is the largest multiplex cinema chain in South Korea, and the worldâ€™s top 5 cinema exhibition company, with presence in China, Vietnam, Indonesia, Myanmar, Turkey and the US.