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Civil Aviation Authority of Singapore concludes brand revamp pitch

The Civil Aviation Authority of Singapore (CAAS) has appointed brand consultancy, Tangible as it concludes its pitch for brand refresh. According to Gebiz the pitch rolled out in June 2018 and had 14 agencies vying for the account.

The agencies were Activiste, Ad.Wright Communications, Aretese, Dave Clark Design Associates Asia, DIA Brand Consultants, Duxton Consulting Group, Freshlyground, Gosh Advertising, Idea Foundry Marketing, Landor Associates Designers & Consultants, Tangible, The Affiniti, The Brand Theatre and Ukulele Brand Consultants.

Marketing has reached out to CAAS for comment.

CAAS has also re-appointed Hashtag Interactive to manage its social media platforms and overall digital presence for the next two years, starting August 2018. Following the move, Hashtag Interactive will be responsible for CAAS’ social media platforms such as Facebook, Twitter and LinkedIn accounts as well as its content development and design. The appointment follows a pitch which saw seven other agencies including Digimetric, Formul8, One9Ninety, Rebel, The Marketing Guy, WS Group, and Zoo Communications (Singapore).

In the past, CAAS and Hashtag Interactive has also collaborated. Hashtag Interactive said that it is proud to be part of this collaboration for the second time around and is looking forward to producing more relevant content to elevate CAAS’ brand on the digital sphere.

Aside from CAAS, Hashtag Interactive has also partnered with other brands and organisations such as Maybank Singapore, the Ministry of Environment and Water Resources, IPI Singapore, Dumex Singapore, Food Republic and the New Zealand Trade Enterprise.


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