Citybus picks Bravo Media to operate bus shelter advertising

Citybus has appointed Bravo Media as the exclusive agency for the company’s bus shelter network, effective from 2 October 2025.  
 
The Citybus bus shelter network spans over 300 bus shelters and includes 75 digital advertising frames, strategically positioned across key urban districts, most notably within Hong Kong Island’s Central business district (CBD) and other high-traffic commuter zones. 
 
This appointment, alongside Bravo Media’s existing management of the Citybus bus body advertisement platform, allows advertisers to seamlessly engage audiences throughout their entire transit journey and creates a powerful connection from stations to city streets. 
 
With this latest addition, Bravo Media’s expansive portfolio now encompasses Citybus bus body advertising as well as MTR Advertising, including the East Rail Line, Tuen Ma Line, Light Rail, MTR Bus, MTR Car Parks, Ngong Ping 360, and now the Citybus Bus Shelter Network.  
 
This eight-year agreement, in effect through 2033, affirms Bravo Media’s commitment to the long-term transformation of Hong Kong’s transit advertising landscape. Beyond a strategic business collaboration, this landmark partnership exemplifies Bravo Media’s expanding influence, established credibility, and sustained success as a leading authority in the outdoor advertising sector. 
 
William Chung Chak-man, managing director of Citybus, looks forward to the implementation of more creative solutions across Citybus' advertising platforms. "Through constant innovation and excellent service delivery, Citybus has grown to serve over 1.1 million customers daily with an expansive network across Hong Kong Island, Kowloon and the New Territories.” 
 
“We have been consistently impressed by Bravo Media's innovative concepts and dedication over the past few years, aligning with our company’s core values. Considering their commitment to excellence and creativity, coupled with the synergies between the Citybus bus body advertising and the Citybus bus shelter network, the company anticipates that enhanced outcomes could be generated by this appointment that will ultimately benefit the public,” he added. 
 
Richard Pétignaud, managing director of Bravo Media, stressed that this expansion represents a defining moment for Bravo Media’s continued growth and dedication to innovation. "We are thrilled and honoured to embark on this exciting journey of operating the Citybus bus shelter advertising Network. This expansion is a testament to our unwavering commitment to excellence and innovation in public transport advertising, significantly broadening our reach across Hong Kong."

"Leveraging our creative strategies, advanced digital capabilities, and proven execution expertise, we look forward to delivering dynamic, engaging, and highly effective campaigns for our clients. Our team's passion for creativity and innovation ensures fresh, captivating experiences that resonate deeply with both commuters and brands. We eagerly anticipate the transformative impact this initiative will have on the city’s outdoor media landscape," he added.

MARKETING-INTERACTIVE has reached out to Bravo for more information.

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