Cisco names new senior director of strategic communications

Cisco has appointed Sri Jegarajah (pictured) as senior director, strategic communications, covering the Asia-Pacific, Japan and Greater China (APJC) region. He will report to Lisa Atherfold, VP of international communications.

In his new role, Jegarajah will be responsible for shaping and articulating Cisco’s strategic narrative across key areas including AI infrastructure, cybersecurity and the evolving workplace.

Before joining Cisco, Jegarajah spent two decades as an anchor at CNBC Asia, from 2005 to 2025. According to his LinkedIn, Jegarajah also held business correspondent positions in Bloomberg LP and Dow Jones Newswires. 

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In conversation with MARKETING-INTERACTIVE, he said, "After 20 immensely rewarding years reporting on macro-economic and financial markets at CNBC, I have started a new chapter with Cisco, a global leader in secure networking, cybersecurity and AI infrastructure."

"Technological innovation stands at a historic crossroad. I’m thrilled to be part of shaping the narrative at Cisco in this rapidly growing region," he added. 

The appointment comes after Puneet Pal Singh, director of communications for Cisco in APJC, stepped down after seven years with the company.

Singh first joined Cisco in 2018 as head of communications for Southeast Asia and rose to head of communications, APAC, Japan and China, before being elevated to director of communications in 2021.

His responsibilities included aligning communications to Cisco’s purpose and business objectives, and delivering thought leadership campaigns to drive perception change across audiences.

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