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Cisco connects the unconnected

Malaysia – Cisco has unveiled a global integrated marketing campaign called “Internet of Everything”, developed with branding and advertising agency Goodby Silverstein & Partners.

The new campaign showcases how Cisco makes things happen when we connect the unconnected, driving the message that connecting people, process, data and things will make the network more valuable than ever.

Cisco believes that these new connections mean unprecedented opportunities as people, processes, data and things like medical devices, buildings and even highways join and interact on “Internet of Everything”.

Introducing the tagline “Tomorrow Starts Here”, Cisco has developed a microsite for the campaign that seeks to unveil ‘what happens when trees connect to the Internet’, ‘what happens when supermarkets connect to the Internet’ and other questions that dwell into the impact the Internet will make on our lives.

The campaign efforts include TV spots, print ads, PR, branding, social media and augmented reality-enabled print ads that offer business-to-business targets the opportunity to dive deeper and learn more about the company and its capabilities.

With a smartphone or tablet, readers can bring print advertising to life, opening up videos, case studies, whitepapers, and infographics that they can share, like, follow or download.

“When the Internet emerged just over two decades ago, it changed everything. But what we’re about to see makes that pale in comparison,” said John Chambers, chairman and chief executive officer, Cisco.

“The Internet of Everything will disrupt all kinds of industries. That means new opportunities, new businesses, new experiences and new services with big opportunities for people, companies, and countries,” added Chambers.

Yuri Wahab (pictured), Cisco Malaysia managing director, said the ability to be connected anytime at anywhere on any device securely is becoming a critical need in order for businesses to step ahead of this curve and for communities to embrace this new experience.

“Through Cisco’s new “Internet of Everything” worldwide campaign, we hope to inspire and connect Malaysians to endless opportunities, helping both enterprises and SMEs remain competitive on a global scale. The network should sit at the heart of all efforts in revolutionising the way Malaysians approach business, infrastructure, public services, and any other imaginable facet of our lives,” added Wahab.

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