Circus Social, a Singapore-based digital software company partly-owned by WPP, has launched social intelligence platform, 20/Twenty.
20/Twenty turns social insights and analysis into actionable data for brands and agencies – aiming to be a ‘Bloomberg terminal’ for marketers. This was selected by SPH’s Plug & Play Accelerator Programme.
Rudy Lim, accelerator lead at Singapore Press Holdings said that “for a new entry, the roadmap that Circus Social has put in place for media agencies and brand owners alike is a cost-effective, clean and very applicable product that equates to sensible, actionable results”.
This collaboration is aimed at building a “strong pipeline of high growth, innovation-driven tech startups” to address challenges of the media industry. Circus Social is looking to raise its Series A funding at the end of the program to scale their offering and gain sales traction.
“The social listening sector is estimated to be worth upwards of $2.5 billion globally. As data points increase by the day- it is paramount for marketers to effectively allocate time, money and resources to analyze conversations and spot opportunities. The need for every brand to ensure they know what is being said about them and their competitors, and what to do about it in real-time- like 20/Twenty does - is more important than ever before”, says Shalu Wasu, founder and managing director, Circus Social.
“The pressure on marketing managers today is higher than ever before with increased consumer fragmentation and an ever-changing landscape. But budgets are still finite. 20/Twenty addresses these marketing intelligence challenges by making actionable sense out of social data and makes crisis and opportunity-spotting easier”, says Andrew Thomas, president, Southeast Asia & India, Ogilvy Public Relations.
Post its soft launch in February, the social intelligence platform is already working with such as Audi Singapore and Coca-Cola Myanmar. The Circus Social was founded in 2013, and now has offices in Singapore and Bangalore, India.