CIMB looks to identify ASEAN's digital talent with hackathon-style event

CIMB Group Holdings has unveiled its inaugural CIMB 3D Conquest to identify and attract ASEAN's top creative, young digital talent with an agile and entrepreneurial mindset. The "3D" in the name stands for data, digital and disruption.

The hackathon-style event is open to all tertiary students and runs on three tracks - data science, fintech and coding. All these skills are crucial to enabling CIMB embrace the opportunities of the gig economy. Malaysia Airlines has come on board as the official airline, and technology partners include Amazon Web Services, Cloudera, Fusionex, Oracle and SAS Malaysia. The CIMB 3D Conquest is supported by the Ministry of Education Malaysia, Malaysia Digital Economy Corporation and Big Community.

The data science track challenges students to build predictive models and segmentation frameworks that target revenue and profitability. Meanwhile, the fintech track requires students to reimagine banking solutions, while the coding track focuses on improving the mobile payments space. The cash prize for the competition amounts to more than US$120,000, with winners being rewarded with a trip to Silicon Valley and the opportunity to join CIMB upon graduation.

According to group chief people officer of CIMB Group, Hamidah Naziadin, the bank remains committed to developing talent across the region. He added that the bank envisions a future where customers can choose to co-create products and services that are perfectly tailored to their circumstances, through tools powered by data analytics and AI.

"We strongly believe that through this competition, together with various initiatives including CIMB’s 3D Academy, and HR development tools where a total of RM111 million will be spent to equip our staff digitally, CIMB will be in good stead to reshape its DNA to become a data-first organisation," he added.

(Read also: CIMB pledges RM75m to bolster employees’ digital capabilities)