Content360 2023
CIMB consumer banking's Chayenne Tan joins StanChart

CIMB consumer banking's Chayenne Tan joins StanChart

share on

Chayenne Tan (pictured), head of sustainable finance at CIMB Consumer Banking Group, has joined Standard Chartered Bank as head of consumer, private and business banking marketing. Tan told A+M that she is excited to be a part of the force for good that the Standard Chartered global network standards for.

"In my new role, I look forward to building on our 147-year legacy as the first and oldest bank in Malaysia through more meaningful connections and engagements with our customers,” she added.

She joined CIMB in January 2016 as the head of emerging affluent business development. Tan then rose up the ranks to helm roles including VP, consumer marketing; director, consumer marketing; and director, performance marketing, according to her LinkedIn.

Before CIMB, Tan was previously the head of strategic planning and integrated marketing at ROOTS Asia Pacific, where she worked with brands such as adidas, Unilever and Standard Chartered Bank.

Prior to her role at ROOTS, Tan was the section head of marketing and communications, in charge of clients and markets at Deloitte. She joined Deloitte after her four-year stint as a section head of communications and PR at Hong Leong Bank. During her time with Hong Leong Bank, she was credited with leading communications for post-merger transformation and system integration of HLB and EON Bank Group, amongst others, according to her LinkedIn. She was later promoted to section head post-merger, after her maternity leave.

Commenting on her work-life balance previously, Tan told A+M that she sets her work, personal and family goals upfront so that she won’t hesitate to decide on prioritising one or the other when the time comes. "For example, I make it a point to have two long vacations a year. Also, I remind myself not to be defined by my work or motherhood per se," she added.

Tan also worked as a communications specialist at Global Knowledge Partnership, where she was responsible for brand management, public relations, conference & exhibition management, sponsorship marketing, network member communication and newsletter.

Related articles:
Lazada Malaysia CMO Schrene Goh steps down from role
CIMB Group names CEO of consumer and digital banking
Dominic Chew takes CMO role at CGS-CIMB

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window