CIMB Bank targets Singapore's affluent

CIMB Bank has launched a campaign for its Visa Infinite card targeting affluent Singaporeans.

With the tagline "The closer you look, the more value you see", the campaign runs mainly on print with a focus on business publications such, Business Times, The Straits Times, The Peak and Forbes Asia.

The creative agency in charge was Mangham Gaxiola while Vizeum handled its media buys.

Privileges of the new CIMB Visa Infinite include cash rebates on local and overseas spend, complimentary access to the luxurious spa and fitness amenities amongst others. It also offers dining privileges dining across the region in Singapore, Malaysia and Indonesia.

"Using the notion of ‘The closer you look, the more value you see', the campaign aims to draws one's attention to the intrinsic value brought about by the card that offers its cardmembers first-class privileges, at zero fee," a CIMB spokesperson said.

The campaign runs until July this year.