Chubb Life HK encourages clients to embrace their unique legacies with storytelling-driven campaign

What’s your definition of legacy? Chubb Life Hong Kong (“Chubb Life HK”) is asking each of us to consider just that with a new marketing campaign about the diverse meaning of legacy – and how each of us can pass on our values to the next generation of changemakers.  

Particularly in the world of insurance, the idea of legacy has often been rigidly defined as the possessions and wealth that we leave behind to our offspring.  

But that limited outlook doesn’t reflect the reality for a growing number of Hongkongers whose lifestyles don’t match up with conventional expectations. 2021 marked the city’s lowest marriage rate in 30 years, and a survey conducted by the Hong Kong Women Development Association showed that a significant 74% of locals don’t plan to have children in the future. Moreover, a recent poll conducted by the South China Morning Post revealed that the financial goal for most respondents is prioritise "ageing gracefully and with dignity". 

Chubb Life HK thinks it’s time that we rethink the notion of legacy to encompass a more diverse range of values, relationships and worldviews. To that end, the insurance giant has invited five representatives from different walks of life to explore what legacy means to them through an innovative video series: 

• Indie musician Serrini explores what it means to leave a legacy of changing hearts and minds 
• Ming Gor, owner of Pei Ho Counterparts, discusses how legacy goes beyond family and the self. Through his charitable endeavors, Ming Gor aims to extend goodwill to society, striving for the well-being of the grassroots community. 
• LGBT couple Charlz and Clement find resonance in discovering an insurance product that offers the utmost flexibility in legacy planning. 
• Ah Chi, a mother of three, shares her aspiration to pass on a legacy of love to the next generation. She emphasises the importance of flexibility in payout arrangement for her children's evolving stages of life. 
• Philipe, a professional baseball player, sports coach and e-sports competitor, talks about aging gracefully and with dignity.  

Chubb Life HK’s latest product, the Chubb MyLegacy Insurance Plan III, is a comprehensive life insurance policy that keeps every kind of legacy in mind, with the utmost flexibility. Policyholders can select any trusted loved one as their beneficiary, whether it's family members, life partner, loved ones, or charities.  

A recent survey found that 40% of Hongkongers haven’t set up any wealth planning documents. In order to overcome the barrier of complexity, the policy was also designed with transparency and simplicity as top priorities.  

As Chubb Life Hong Kong president Belinda Au explains, “The concept of legacy is deeply personal and beautifully unique. From passing on skills to the next generation to ensuring that your values live on through your life partner, family or community, each one of us can have many legacies in one lifetime. Chubb MyLegacy Insurance Plan III was designed to break down the barriers that prevent many people from designing their legacy. With transparency, simplicity and flexibility in mind, this plan offers a pathway to turn your values into a vision for a greater future.” 

The first video in Chubb Life HK’s latest campaign, featuring singer-songwriter Serrini, is currently available on YouTube. More videos celebrating the beauty of diverse legacies will continue to roll out over the coming weeks.  

Disclaimer: This article is intended for general reference only and shall not be regarded as professional advice, recommendation and it is not part of the policy. It should be read along with other materials which provide details of the product information. Such materials include, but are not limited to, product brochure that contains the key product risks, policy provisions that contain detailed terms and conditions, benefit illustrations (if any), other policy documents and other relevant marketing materials, which are all available upon request. You should make your own assessment of the content contained herein. You might also consider seeking independent professional advice if needed. Customers are required to complete a financial needs analysis before applying for an insurance product. Insurance applications are subject to the underwriting decision of the Company. The application of policy change and options are subject to certain conditions under the Policy and approval by the Company at its sole discretion. This article is intended to be distributed in Hong Kong only and shall not be construed as an offer to sell, solicitation or solicitation to buy or provision of any of insurance products outside Hong Kong. “Chubb Life Hong Kong”, “Chubb Life HK”, or “the Company” herein refers to Chubb Life Insurance Hong Kong.

This article is sponsored by Chubb Life HK.