Mobile solutions company Cellcity has appointed Chris J Reed (pictured) as chief marketing officer.
Reed was last director at Partnership Marketing for APAC where he worked for over two years. He was also previously CEO and founding partner of Cocktail Marketing for five years.
Cellcity is headquartered in Singapore and works with regional and global brands such as DBS, BlackBerry, Sony, HSBC and other on mobile marketing solutions. Its services range from payment solutions to enabling businesses to work more efficiently through mobile and strategy. It also provides services pertaining to advertising platforms, measurement to application creation.
According to Reed, mobile is "place to be" in marketing and business at the moment.
"The excitement of the industry, current and forecasted revenue projections both in Asia and globally and the potential business growth makes this the fastest growing and most dynamic industry in the world," he added.
Reed will report to Dannie Francis, CEO of Cellcity.