Chipsmore and Monopoly bring NFT twist to virtual board game

Mondelēz Malaysia's Chipsmore has partnered with Monopoly again for its virtual board game contest with a twist. The Chipsmore Metapoly, a reimagined Monopoly game filled with a new concept of properties in fascinating yet over-the-top cookie-inspired spaces, features what the brand touts to be first-of-its-kind NFTs to be given away as prizes.

There are 28 exclusive NFT virtual properties in total, including three units of 3D properties for winners. These NFTs, such as the Cookie Quarters, Crumble Castle, Cookie Galaxy, and more can be kept in possession as private collections. Leo Burnett Malaysia was responsible for the conceptualisation, design and development of the NFT properties.

The collaboration for the virtual board game contest began in 2020 and Yvonne Lam, brand manager for Chipsmore Malaysia and Singapore at Mondelēz Internaitonal, said the response from its fellow Malaysians from the first two collaborations "was great that [it] decided to do it again". "But the third time must be the charm – and what better way to bring the gamification to a whole new level by making our first foray into NFT," she added.

Lam explained that the brand is always seeking unexpected fun ways to engage with Malaysians. "Through NFTs, we want to seize on this emerging trend to provide our fans a new experience, while connecting us with things we're mesmerised or curious about," she said. A+M has reached out to Mondelēz for additional information.

More recently, Pos Malaysia also entered the NFT scene with NFT stamps in conjunction with the month-long National Day and Malaysia Day celebrations. Produced through a collaboration between Pos Malaysia and local retail brand APOM, each stamp folder contains one physical stamp sheet of 14 stamps. Each one is designed by an artist representing each state in Malaysia, showcasing the uniqueness, culture and pride of the states.