China Construction Bank's latest campaign is a love story

China Construction Bank has launched a video aimed at supporting Hongkongers during uncertain times.

Curated by Hong Kong-based director Steve Chan, the film imagines promising future with the theme of Bring the Future You Envision, featuring a young couple. After the wife becomes disabled, her husband develops a robotic technology to help her overcome her challenges.

The video packs an emotional punch into its vision of a future Hong Kong while connecting it with China Construction Bank's strength of financial planning, robust technology capabilities, advantages of cross-border wealth management and a solid corporate business portfolio.

Launched across a wide variety of media channels such as TVB, ViuTV, Now TV, YouTube and other online channels, the video "has a strong message to support the people of Hong Kong during uncertain times" and "they can be assured they are in safe hands."

Credit:

Agency: M&C Saatchi Spencer
Creative team: Sammy Lau, Gary Lam
AS Team: Effie Lung

Production house: Playground Production
Project director: Brandon Chan
Account manager: Happy Kwong
Director: Steve Chan
Producer: Janet Ho
Assistant director: Janux AuYeung
Assistant producer: Jazz Chung
Art director: Janet Ho