Cheil PengTai appoints new management

Cheil PengTai has announced several key management appointments.

The agency has promoted Kay Ji and Dandy Koo as vice president. Ji will be fully in charge of Cheil PengTai’s interactive digital marketing businesses, while Koo will be responsible for Cheil PengTai East China’s arrangements.

Both Ji and Koo have 15 years of experience, serving clients across various industries including retail, food and beverage, banking and finance, property, automotive and consumer goods.

Meanwhile, James Wu (pictured) has also joined the agency as chief social marketing officer, overseeing Cheil PengTai’s social and community businesses.

With an extensive digital marketing background in planning, Wu has held several management positions in several prestigious companies, including Sina, GroupM China and MediaCom Interaction.

Established in 2000, Cheil PengTai is a digital marketing service company within the Cheil Worldwide group, providing integrated digital marketing services.

The agency currently operates in six cities, which are Beijing, Shanghai, Guangzhou, Hong Kong, Taiwan and Seoul.