Cheil OpenTide Shanghai names new creative partner

Cheil OpenTide Shanghai has appointed Ciacia Hu as creative partner, reporting to Dandy Koo, general manager of Cheil OpenTide Shanghai and Peter Shen, CCO of OpenTide Greater China.

With a total of 14 years of experience in digital creativity, Hu left Ogilvy & Mather, Taipei in 2006 and joined Isobar, China. Aside from account servicing, she also led the elite creative team to explore new business and assisted in setting up the new Beijing creative team. Clients include Nokia, YLN, Coca-Cola, Anheuser-Busch InBev, Philips, Procter & Gamble, Moet Hennessy, etc.

“2014 is the turning point of Cheil OpenTide’s development in the Greater China market. Whether or not the group is able to outshine others with its rich resources hinges on its capability to expand its pool of creative talents and the spark brought about by storytelling and technology,” said Peter Shen, CCO of Cheil OpenTide.

“In her 9-year working experience in western regions, Ciacia has utilized her digital experience to tell numerous interesting stories to her clients in Beijing and Shanghai. Since then, she has been widely recognized as a charismatic creative leader. I expect to see much success from the Shanghai creative team under her leadership.”

Commenting on her appointment, Hu said: “Success and new opportunities in the digital field can be made possible when there are well-equipped resources and talent. It is my great pleasure to join this team and I am looking forward to generating some energy to our work, as well as overcoming every challenge and hardship on our journey to success.”

Source: Press release

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