Cheil China hopes to put more effort into exploring new Internet-based businesses as potential clients, according to Vanessa Ding, vice president of Cheil China.
The agency has just closed a deal with online financial services platform 9fbank.com, which has appointed Cheil China as its branding and communications agency.
“9fbank.com is our second Internet-based client after Letv.com," Ding said.
9fbank.com provides services such as micro-lending and wealth management services targeting entrepreneurs, merchants and private individuals.
The agency's scope of work will include implementing communications strategies, producing creatives and providing integrated creative media buying across traditional and digital platforms.