On Wednesday 4 May Range Rover in the UK initiated a publicity stunt for its new luxury SUV, parking the vehicle outside the popular department store Harrods.
The vehicle had been spray painted with the words "Cheater" and "Hope she was worth it" in huge red letters. The result? Photos of the car were shared right around the world, generating thousands of mentions online and press coverage to boot. Even the BBC fell for it, with this screaming headline: "Hope she was worth it' spray-painted on Range Rover car".
But was it all worth it? Leave us a comment below with your thoughts.