Changi Airport pays punny tribute to furry otter friends

Changi Airport Group (CAG) has put up a social media post on its Facebook which addresses a visit from a family of otters yesterday on one of its tarmacs.On top of addressing the issue, the post also took a chance to highlight the airport’s commitment to passenger safety, with the caption “Your safety is our otter-most concern, always”.

Since its posting yesterday, the post garnered over 1,100 reactions, 170 shares and 47 comments at the time of writing.

The move follows social media buzz when the family of otters were spotted on the tarmac near some Singapore Airlines planes. This was according to a video posted by netizen Keith Tan to OtterWatch, a Facebook page dedicated to local otter updates. Public interest in otters found in Singapore has increased over the past year, the same Facebook page, currently has around 32,341 followers at the time of writing.

In a conversation with Marketing, a CAG spokesperson said that the post was meant to put on record its thanks to its airside staff for helping the otters to safety, but in a fun and interesting way.

"We’re thrilled that people are loving the post on Facebook and we’re having fun with our pun replies too," the statement added.

There were no disruptions to airport operations. The spokesperson explained that Changi Airport’s surveillance system had detected the family of otters. As such the airside safety team was activated to guide the otters safely out towards Changi Beach. Otter sightings are also a rare occurrence on Changi’s premises.

"Safety is a top priority at Changi Airport – should any wildlife be detected on the runway, flight operations will be halted temporarily so that the safety team can attend to the situation immediately," the spokesperson added.

In Singapore, CAG currently works with Goodstuph for social media. Meanwhile, it works with Havas Media Singapore for its media buying. CAG also recently hired Bounche Indonesia as its local social media agency in Indonesia for 2017 and 2018.

Currently, CAG is also in the midst of a creative agency pitch. It recently shortlisted six agencies for the next round of its creative and digital pitch. The pitch, which was launched in August is managed by R3, with the appointed agency being responsible for strategic planning and creative services, as well as offer digital marketing and maintenance services for CAG’s digital assets.

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