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Changi Airport Group tipped to shortlist 3 agencies for creative and digital pitch

Changi Airport Group (CAG) is tipped to have shortlisted three agencies for the next round of its creative and digital pitch. Marketing understands that these agencies are incumbent J. Walter Thompson (JWT), Ogilvy & Mather Singapore and BBDO Singapore. Marketing has reached out to Changi for comment.

The initial shortlist had six agencies in total – JWT, Ogilvy & Mather Singapore, BBDO Singapore, TBWA Singapore, Blk J and TSLA. This follows a tender briefing held on 16 August and the appointed agency will be responsible for strategic planning and creative services, as well as offer digital marketing and maintenance services for CAG’s digital assets. The pitch is managed by R3.

JWT Singapore was re-appointed early last year as CAG’s creative agency for another three years, following a pitch that involved three other agencies. The appointment saw JWT continuing its role in advancing CAG’s communication vision across all parts of the business, including operations, commercial and air hub services.

In May 2015, CAG appointed Havas Media Singapore to handle its media buying duties for a period of two years, with an option to extend for another two. The account is reported to be valued at SG$16 million. The pitch for the account was held in March 2015 and the process was internally managed. The incumbent agency on the account was ZenithOptimedia, which did not pitch for the account.

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