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Changi Airport Group and DFS Group tie-up to enter luxury eCommerce space

Changi Airport Group and DFS Group tie-up to enter luxury eCommerce space

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Changi Airport Group and DFS Group have jointly launched a luxury eCommerce platform called The platform will offer duty and goods and services tax-absorbed (GST) priced premium wines, champagnes and sakes for all consumers.

To kick off the launch of the website and service, DFS Changi has rolled out a campaign titled #BestKeptSecretSG. A branded truck carrying empty wine bottles is set to travel around Singapore and members of the public are encouraged to capture a photo of the truck and upload it on social media along with the campaign hashtag.

In conjunction with this, DFS has brought onboard a host of exclusive rewards and experiences from global brands such as AMEX Cards, Base Entertainment Asia, Ikeda Spa Prestige, KOMA Singapore, Majestic Fast Ferry, MARQUEE, One Faber Group, Ranoh Island and The Fullerton Hotel.

Aimed at providing a one-stop service, the platform also provides professional advice and guidance from the expertise of DFS’ in-house wine connoisseur. Consumers are able to accumulate reward points with both Changi Airport’s Changi Rewards and DFS’ membership program, LOYAL T.

Teo Chew Hoon, group senior vice president, airside concessions at Changi Airport Group said the launch of the new e-shopping site marks Changi Airport’s latest move in making shopping accessible to consumers who do not have a boarding pass to fly.

“Not only do they get to pick from the wide selection of premium products specially curated by DFS, they will also enjoy the privileges presented by Changi Rewards, the airport’s loyalty rewards programme,” she added.

“At DFS, we recognise that our consumers’ needs and shopping behavior continue to evolve and we are always seeking new ways to satisfy them. The launch of is a significant milestone for DFS at Changi Airport as we bring our standards of quality and value, with added convenience to consumers,” said Prashant Mahboobani, DFS Group general manager, Singapore.

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