Cerebos Malaysia has appointed Starcom MediaVest Group Malaysia as its media agency following a pitch.
SMG’s remit includes strategic planning for all brands under Cerebos, across the analogue and digital platforms, as well as the social management for some brands.
The account was last handled by UM who was also vying for the account along with ZenithOptimedia. The pitch was first called in October 2014.
“SMG’s digital capabilities, further boosted by social and performance divisions, is what Cerebos was looking to build rapport with the modern savvy consumer. At the core, SMG’s future-focused approach resonates with Cerebos’ vision of being a sustainable company immune to cyclical changes,” said Wong Pi Yee, managing director at VivaKi Malaysia.
Cerebos’ health supplement division in Asia manages brands such as BRAND’S Essence of Chicken and InnerShine Prune Extract. It is a wholly owned subsidiary of Suntory Holdings Limited and its corporate headquarters is in Singapore.