Cerebos gets digital transformation help

The Cerebos Health Supplement Division, known for its flagship product Brand's Essence of Chicken, has appointed Mirum Singapore to drive the brand’s digital initiatives.

The Cerebos Health Supplement Division is one of three divisions under Suntory Beverage & Food Asia (SBFA).

"We are delighted to be selected as partner in this digital journey with Brand's. We look forward to working with the BRAND’S® regional team on building a data and customer centric business resulting in a truly personalise experience with its audience," said Rueben Anthony, Regional Managing Director, Mirum Singapore.

Brand's has a presence across 19 countries, with its main markets in Thailand, Taiwan, Singapore, Hong Kong and Malaysia.