CELINE names new brand ambassador for China

Luxury French fashion house CELINE has appointed Chinese actor Wang Anyu as its first male brand ambassador in China. With his refined presence and rising influence, he steps into a new chapter with the French Maison.

The collaboration highlights the seamless synergy between Wang’s personal style and CELINE’s aesthetic identity. According to the official announcement, he naturally embodies the brand’s signature understated elegance.

Wang is set to attend Paris Fashion Week in his new role on 7 March, following his attendance as a guest at the CELINE show last October. The announcement was made on 2 March across CELINE’s global channels and Wang’s social media accounts.

The appointment has garnered mixed reactions from netizens, with many saying that this is a perfect pairing while some said Wang embodies the brand in a perfect way, a check by MARKETING-INTERACTIVE saw on Facebook. 

“Wang Anyu is an outstanding young Chinese actor, widely praised for his natural and nuanced performances as well as his focused and professional approach to his craft,” said CELINE.

“For me, CELINE is the most authentic expression of my personal style. Wearing CELINE is not about deliberate styling—it is a natural alignment of attitude. This kind of poised self-assurance speaks louder than any clamour,” said Wang.

MARKETING-INTERACTIVE has reached out to CELINE for an official statement.

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