HK actress Angie Cheong appointed as Perak tourism ambassador

Malaysia‑born Hong Kong actress Angie Cheong (張慧儀) has been appointed Perak state’s tourism ambassador and will roll out a vlog series unveiling the hidden wonders of the region. 

Boasting a substantial fan base in Hong Kong, Cheong has dedicated a significant portion of her career to the city. After winning Miss Chinese Malaysia in 1992, she represented her country at the 1993 Miss Chinese International pageant. This exposure led to a contract with TVB, launching her on‑screen career.

According to her Xiaohongshu page on Tuesday (24 February), Cheong shared the certificate from the Perak State Government and Perak State Tourism Board confirming her appointment as a Perak tourism ambassador.

Raised in Malaysia, Cheong said she’s long believed the country’s beauty is full of subtle, lesser‑known charms — especially Perak, with its deep cultural heritage and stunning natural landscapes. Those wonders deserve wider recognition and careful documentation, she added.

“Moving forward, I will carry this responsibility with me, continuing to delve deep through my lens, presenting to every one of you before the screen—the everyday life of Perak and the vast beauty across Malaysia,” said Cheong. 

In the upcoming vlogs, Cheong will take the audience deep into the streets and hidden landscapes of Malaysia, unlocking the hidden wonders of Malaysia. 

Cheong’s Xiaohongshu post has received more than 530 likes and 30 comments, MARKETING‑INTERACTIVE confirmed. A number of Malaysian netizens praised her appointment, saying they were proud to have Cheong represent the state; others welcomed the trend of Malaysia inviting celebrities — noting that Fan Bingbing was named Melaka’s tourism ambassador in 2024.

MARKETING-INTERACTIVE has reached out to Tourism Malaysia for more information. 

Don’t miss: Turning buzz into intent: What Fan Bingbing's Melaka moment means for tourism

This isn't the first time Malaysia appointed an artist as its tourism ambassador. Back in May 2024, Fan Bingbing was appointed as the state of Melaka's tourism ambassador,  and subsequently conferred a "Datuk" title, the news quickly became a social media talking point. Her appointment was credited with boosting Chinese tourist arrivals from 204,818 in 2023 to 664,687 in 2024, alongside reports of over 1.5 billion WeChat impressions from her campaigns.

Fan was appointed Melaka’s state tourism ambassador mid-last year to promote Visit Melaka 2024, the state’s campaign aimed at repositioning itself as a key global destination. As part of her role, she has visited major tourist spots and showcased local culture, from traditional attire to tasting local delights such as durian cendol.

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