Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Celcom, Media Prima and LG Uplus partner for 5G content across VR and AR

Celcom, Media Prima and LG Uplus partner for 5G content across VR and AR

share on

Celcom Axiata has partnered with Media Prima and South Korean telecom operator LG Uplus Corp to explore potential 5G content and services cutting across VR and AR technologies for Malaysian consumers. The collaboration aims to deliver digital Korean entertainment content and local content such as travel vlogs, using AR/VR technology and 5G. A+M has reached out to Celcom for additional information on the partnership.

Celcom CEO Idham Nawawi explained that the company has conducted more than 40 pilot 5G use cases that involved various industry verticals and enterprises, enabling Celcom to learn better about how 5G tech can be applied to create solutions, implement digital applications and services for consumers.

"Celcom will work closely with LG Uplus and Media Prima on the delivery of 5G applications and digital experiences, as we believe in collaborating across industries as the way forward for converged connectivity," Idham added.

Last month, Idham said it is prepared to launch its 5G tech services by the end of 2021, The Edge Markets reported. Through this, Celcom plans to drive Malaysia's 5G content ecosystem focusing on entertainment, gaming, education, and productivity. It also aims to collaborate and explore with more tech players and position 5G products with bundled services which includes 5G mobile plans, 5G devices and 5G home plans.

Meanwhile, LG UPlus Corp has heavily invested in developing more enjoyable 5G-based content services. In 2015, it partnered with Samsung Electronics to jointly develop 5G tech in a bid to enhance South Korea's global leadership in 5G research. According to the press statement, LG Uplus is working on exporting its 5G network-based content and tech know-how to overseas carriers to create a more competitive business model and expand its presence.

LG UPlus Corp's VP of XR service, Yoon Ho Choi, said the company has already set off a VR and AR entertainment craze in South Korea and it hopes this trend will soon reach Malaysia.

Meanwhile, Media Prima's group MD, Rafiq Razali, said 5G will definitely bring forward a new way on how it thinks about connectivity and content.

"At Media Prima, we are always looking for ways to push boundaries, and we are excited to have new and innovative ways for audiences to consume our content. This is a moment to celebrate the arrival of high-quality content for the masses, and the boundless connectivity for all Malaysians now and for generations to come," he explained.

Join our Digital Marketing Asia conference happening from 9 November 2021 - 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here. 

Photo courtesy: 123RF

Related articles:
7 areas about Twelfth Malaysia Plan the marketing and biz sectors should take note of
Axiata and Telenor in talks to merge Celcom and Digi
iQIYI teams up with Media Prima and Celcom in bid to lead streaming race
Kamal Khalid joins Celcom Axiata as chief corporate and transformation officer
Media Prima promotes Samuel Wee to CEO of REV Media Group
Media Prima promotes Rafiq Razali to group MD

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window