In conjunction with the World Cup, Celcom, has created an anthem and video for the season.
Developed by advertising agency M&C Saatchi Malaysia, The Football Mad Territory campaign kicked off with a football anthem written, produced and performed by hip hop artist Joe Flizzow.
The song has been released on local radio stations, and a teaser and full-length music video was subsequently released online, reaching out to millions of football fans across the nation.
“Football Mad Territory is all about celebrating the fans. And there’s no better way to unite them than to create a football anthem dedicated to the fans. It’s that simple,” said Lara Hussein, managing director of M&C Saatchi.
As part of the campaign, Celcom will also be producing a #gilabola fan-made video, a collage made up of football-mad moments submitted by fans on Instagram. There will also be roadshows, football viewing parties, promotions and much more throughout the entire World Cup month.
“We are extremely excited to play a part in bringing this movement to life as we join in the celebration with the rest of the world,” Hussein added.
Watch the video of the campaign here: