Celcom Axiata CMO Zalman Aefendy joins Hong Leong Bank

Celcom Axiata's CMO Zalman Aefendy Zainal Abidin (pictured) has joined Hong Leong Bank as chief marketing and communications officer. Celcom's spokesperson confirmed his exit from the company to A+M. According to his LinkedIn, Zalman had been with Celcom for over 14 years. A+M has reached out to Hong Leong Bank for comment.

Celcom's management team underwent a reshuffle in 2016 when telecommunications company Axiata made significant structural changes across the group. This resulted in the appointment of two corporate EVPs and regional CEOs, three CEOs and several senior appointments.

The restructure saw former CEO of Celcom Dato’ Sri Shazalli Ramly being promoted to regional CEO for Axiata Group, overseeing all Southeast Asia operations. He left the company in March last year to join Telekom Malaysia as MD and group CEO. Michael Kuehner, former CEO of Robi2, took on Shazalli Ramly's role as CEO.

Read also: MAS and Celcom Axiata join forces to boost customer experience