Cebu Pacific takes Philippine getaway experience to Taipei

Cebu Pacific is bringing the Philippines’ island getaway experience to Taipei through an interactive pop-up activation, combining travel-themed activities with a promotional seat sale to encourage Taiwanese travellers to visit the country.

Dubbed “10.10 Escape to the Philippines”, the three-day event runs from 9 to 11 October at Huashan 1914 Creative Park. The activation invites visitors to experience a taste of a Philippine holiday before boarding a flight, positioning the destination as an accessible option for a short break.

Inspired by the Taiwanese phrase 「菲」凡連假, a play on 「非凡連假」 or “an extraordinary long weekend”, the campaign aims to make a Philippine getaway feel both affordable and exciting.

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Open from 11am to 8pm, the pop-up features a paper-plane challenge, photo opportunities with a giant aircraft installation and a luggage-packing activity. Visitors can also try a Philippine mango drink and take part in a surprise blind-box experience.

The activation includes a daily prize draw, giving visitors the chance to win one round-trip ticket from Taipei or Kaohsiung to Manila each day.

Running alongside the event is Cebu Pacific’s 10.10 seat sale, available from 8 to 14 October.

The travel period runs from 1 February to 30 June 2027, covering the Philippines’ summer travel season and giving visitors the opportunity to explore its islands, beaches and other destinations.

Cebu Pacific operates direct flights from Taipei and Kaohsiung to Manila, with onward connections through its domestic network. The airline serves 35 domestic and 26 international destinations across Asia, Australia and the Middle East.

The campaign brings together an in-person brand experience and a price-led booking promotion, using interactive activities to build interest in the destination while giving prospective travellers a direct incentive to book.

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