Cebu Pacific marks 30 years with brand film celebrating resilience and everyday dreams

Cebu Pacific has kicked off 2026 by unveiling a new brand film, Si Cebie at Ako, marking the start of its 30th anniversary celebrations and reinforcing the airline’s long-running narrative around perseverance, aspiration, and everyday journeys.

The film follows the story of an aspiring flight attendant, capturing a familiar truth: while dreams often come with obstacles, it is persistence that ultimately transforms ambition into reality.

Through this personal lens, Cebu Pacific positions itself not only as a carrier of passengers, but as a long-standing companion in the pursuit of life goals.

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The launch signals a milestone moment for the airline, which has spent three decades connecting Filipinos to destinations that matter - whether for family reunions, cultural exploration, career opportunities, or long-awaited personal adventures.

“For three decades, Cebu Pacific has lived this truth,” said chief marketing and customer experience officer Candice Iyog. “Through hurdles, setbacks, and moments of uncertainty, what kept us going was the belief that every flight we operate brings someone closer to their dream - closer to family, to opportunities, to new beginnings.”

Beyond physical connectivity, the airline frames its role as enabling progress, positioning each journey as a step closer to personal milestones. This idea is woven throughout the film, which mirrors Cebu Pacific’s own experience of navigating challenges while continuing to grow and serve its market.

By highlighting stories of grit, hope, and resilience, the brand film reflects the realities faced by the people Cebu Pacific serves every day - stories the airline says it understands firsthand. The campaign reinforces its long-standing “EveryJuan” ethos, underscoring inclusivity and shared ambition as central pillars of its brand identity.

Si Cebie at Ako serves as both a celebratory marker of Cebu Pacific’s 30-year journey and a statement of intent for the future, reminding audiences that regardless of where the journey leads, dreams remain worth chasing.

Since launching its first flight from Manila to Cebu in 1996, Cebu Pacific has positioned itself as a carrier built around accessibility and scale, steadily expanding from domestic routes to international milestones including Hong Kong in 2001 and long-haul Dubai services in 2013.

The airline reshaped air travel in the Philippines through aggressive affordability - most notably pioneering the Piso Sale - while building the country’s widest inter-island network and investing in more fuel-efficient aircraft to balance growth with sustainability.

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