Causeway Bay hotel Muse X says it aims to rebuild the image of a love hotel

The hospitality industry in Hong Kong has been impacted by the pandemic and the competition to attract stay-cationers is stiff. However, one hotel that has taken a twist in its marketing and customer experience is the Muse X Hotel which opened in Causeway Bay which turned its operations into a love hotel. The South China Morning Post reported that the Muse X Hotel opened in Causeway Bay initially for tourists - just like many other traditional hotels. However, it has now branded itself as a hotel for couples seeking privacy. 

Amid the pandemic, the owners rented a former hotel which catered to tourists and transformed it into themed rooms for locals. It now looks to attract patrons who are not shy to stand up and tell people we are a love hotel or an hourly rate hotel. Customers can rent a forest-themed rooms complete with a tent in a mock campsite, or a room with circular beds fitted within giant bird cages or even hanging from the ceiling. Customers can also rent rooms with chairs of the sort usually seen in gynaecologists’ clinics. The owner said Muse X hopes to present itself as a positive and healthy love hotel and offer something different to customers looking for a room. 

The report also quoted the management of Muse X saying that it was striving to  build an image of a clean love hotel which serves customers - just like a traditional hotel.

Moreover, Klook previously did a survey towards Hongkongers' preference for staycation, with half of the respondents saying that staycation could increase intimacy among couples. Meanwhile, over 80% of respondents said they had tried staycation in the past six months. Of these respondents who had tried staycation, more than half of them had had three times or above.

Around 62% of respondents who had experienced staycations said the purpose of having staycations could revoke the memories of travel. About 56% said staycations could increase intimacy among couples, while 39% was to celebrate birthdays and anniversaries with their families, friends and partners. 

The survey also studied Hongkongers' preference for leisure activities, where 64% of respondents said they preferred staycations and 54% hoped to eat well. Around 27% would go to themed parks and 26% of respondents said they would join workshops and exhibitions.  

Photo Courtesy: Muse X

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