Cathay marketing exec of 31 years joins Hong Kong Airlines

Dennis Owen, long-serving marketing executive for Cathay Pacific of more than 30 years, has landed the role of general manager of branding and social media at Hong Kong Airlines this month.Owen served at Cathay Pacific for 31 years holding a number of different roles, from marketing, sales to operations, and he has worked in Texas, Los Angeles, San Francisco and then Hong Kong for the airline.He was previously group manager of social media where he was tasked with developing digital brand promotion plans, crisis communications plans, internal and external social media strategies and social customer care platforms and capabilities.According to his LinkedIn, Owen parted ways with Cathay in July and joined the new company this month. Hong Kong Airlines confirmed the appointment with Marketing.