Cathay inks deal with OpenRice to launch dining experience

Cathay Pacific’s premium lifestyle brand Cathay and popular food dining platform OpenRice have joined hands to launch a one-stop dining and digital payment experience for foodies among Asia Miles and Marco Polo Club members in Hong Kong. From searching for partner restaurants, to making table reservations and payments, members can complete all in the upgraded Cathay app. They can choose to pay for the purchases with miles, cash, or Miles Plus Cash. Members can connect their Asia Miles accounts with their OpenRice accounts, then link their Standard Chartered Cathay Mastercard Credit Cards or other Mastercard or Visa credit cards using the Cathay app.

Members will also earn one mile for every HK$4 paid with cash when dining at Cathay Partner Restaurants. For those looking to maximise their miles earning, Standard Chartered Cathay Mastercard Credit Card holders can earn up to three miles for every HK$4 paid with cash on Fridays, Saturdays and Sundays. The first 50,000 members can also earn an extra 200 miles on their first Miles Plus Cash transaction. To enhance the customer experience, Cathay has upgraded its Asia Miles app to the new Cathay app, bringing members an exciting new lifestyle experience that’s available right at their fingertips.

The Cathay app, on top of previous features, has been upgraded with a series of functions such as the Miles Plus Cash payment method, extending loyalty payments from booking air tickets and shopping for products online to making offline pay-at-table transactions.

Cathay director customer lifestyle Paul Smitton said: “We are delighted to partner with OpenRice to provide our members with seamless dining and digital payment experience complemented by the convenience of using our Miles Plus Cash payment option, offering them even more ways to earn and use miles.”

Smitton added, “We recently launched our new premium travel lifestyle brand, Cathay, which aims to bring our passion for travel into our daily lives. Together with the new co-branded Standard Chartered Cathay Mastercard Credit Cards, this new collaboration gives our customers a new way to enjoy unique and memorable dining experiences.”

OpenRice CEO and acting CTO Joe Yau said: “As a long-term partner, we are excited to introduce OpenRice Pay-at-Table technology into the brand-new Cathay app, making Miles Plus Cash payments available at partner restaurants and offering even greater flexibility to diners.”

Currently, over 400,000 OpenRice registered members who have already connected their Asia Miles account with the OpenRice app can also use OpenRice Pay to settle dining bills, earn miles and enjoy other platform offers.

The Cathay brand was launched in July this year to offer a range of experiences in dining, shopping, hotels, and wellness – enabling the brand to engage with customers not only when they fly with the company, but every day.

According to a statement by the brand the “Cathay” position was created to make its proposition more appealing. “By integrating our offerings and through better partnerships, we will bring a wider range of products and services to the benefit of our customers,” said the brand. 

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