CatchOn has been named agency of record by Six Senses Hotels Resorts Spas.
The agency is charged with overseeing PR outreach in China ahead of the brand’s first hotel opening in Chengdu, Six Senses Qing Cheng Mountain, set to debut in the second quarter of 2015. CatchOn will provide brand communication counsel and PR support in mainland China and Hong Kong to raise the profile of Six Senses and its portfolio of hotels, resorts and spas around the world.
The agency will focus on promoting resort openings slated for 2015 in Douro Valley, Portugal; Felicite Island; Seychelles and spas in Muscat, Oman; Marbella, Spain; Pune, India; Mykonos, Greece and Mumbai, India.
“After a thorough and rigorous process, Six Senses selected to retain CatchOne as its agency of record in China due to the team’s innovative approach to brand building and media outreach,” said Julia Gajcak, vice president Marketing and Communications.
“It’s a pivotal point in the evolution of Six Senses as we head into China and finding an agency that understands the market, the brand and represents the values that we believe in were key in the decision-making process.”
Six Senses Hotels Resorts Spas comprises nine resorts and 27 spas under the brand names Six Senses, Evason and Six Senses Spa. Set to double in size over the next three years, Six Senses operates resorts in far-flung locations featuring incredible natural beauty.