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SG arts and culture portal releases rap song starring local talent

SG arts and culture portal releases rap song starring local talent

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Singapore’s biggest arts and culture content portal, Catch, has released a new music video to celebrate Singapore's arts and culture scene.

Titled "Just Catch" the video is a rap-infused, beat-heavy exhortation that invites everyone in Singapore to immerse themselves in the plethora of arts and culture events the city has to offer.

The music video is a call to action for all Singaporeans and visitors to explore and engage with the local arts scene. From theatre to photography, classical to contemporary, there's something for everyone. "Just Catch" is more than a song; it's an anthem that captures the spirit of celebration that defines Singaporean arts and culture.

Don't miss: STB banks on music content once again, ties up with Nathan Hartono

The song features a mix of Singapore’s biggest musical talents, including Aisyah Aziz, Shye, Sezairi, and Abangsapau. These artists bring their unique energies to the track, showcasing the diversity and vibrancy of Singapore's music scene. 

The composition and production of the song were based on the track 'Rowdy' by K-Pop artist Sorn which was crafted by Singaporean composer and producer Josh Wei, with lyrics penned by Linying, and an additional rap verse contributed by Abangsapau.

The release also features a wide array of arts practitioners from various genres, including the celebrated photographer AikBeng Chia, theatre veteran Ivan Heng, the film director He Shuming, writer Daryl Yam, Bhaskar's Arts Academy, the Singapore Lyric Opera, the Singapore Chinese Dance Theatre, among others. This gathering of artists from different backgrounds and disciplines exemplifies the rich tapestry of Singapore's arts community.

Catch is part of the National Arts Council Singapore’s five-year Our SG Arts Plan (2023 - 2027), aimed at making Singapore a distinctive city and creative economy anchored on a connected society. It was launched in September last year and is a one-stop portal to the rich artistic heritage and contemporary creativity of Singapore. The public can read about arts and culture topics, events, interviews, and even purchase tickets directly from the portal. 

The project was worked on alongside integrated creative agency DSTNCT which was appointed as the lead agency in charge of creatives, branding, marketing and business development. The appointment is a three plus two-year contract that will last until 2028.

“It was so fulfilling to be able to see representatives of the arts community come together. We’re excited to see how Catch can facilitate more people discovering the richness of Singapore’s arts scene,” said Alexandria Yeo, account director at DSTNCT.

The news comes shortly after DSTNCT appointed Benjamin Lee also known as Mr Miyagi in the influencer community, as its new director for creative and content strategy. Lee is now responsible for business development and content strategy for clients and is working alongside DSTNCT’s executive creative director, Cheah Wei Chun as well as account directors Chloe Lim and Yeo. He reports to agency MD and founder Matthew Zeng.  

Related articles: 
Local filmmakers band together for Forward SG Festival campaigns 
National Arts Council to liven up arts and culture scene with slew of new partnerships
SG Enable calls for a more inclusive society in new music video

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