Cat McGinn launches AI-focused advisory Liminal & Co.

Cat McGinn has unveiled a new advisory business designed to help brands and marketers navigate the world of AI capability, strategy and design.

Liminal & Co. launches with NotContent as a foundation client and will focus on three core areas: AI and transformation strategy, executive narrative and leadership communication and event strategy and experience design.

McGinn brings more than two decades of experience across strategy, content and event production having shaped trade events such as Mumbrella360, humAIn, Remade and Unlock. She has held senior strategy roles with Apparent and Mindshare and has worked as a journalist, ghostwriter and author.

Liminal & Co. will operate through a fractional model, giving organisations access to senior strategic support without a full-time executive hire.

“Transformation doesn't fail because organisations lack the right tech,” McGinn said. “It fails all too often because the system and environment changes, but the narrative doesn't, and therefore the experience doesn't reflect reality either.”