CASETiFY's chief marketing officer Keen Yim exits after one year with firm

CASETiFY has confirmed to MARKETING-INTERACTIVE that its chief marketing officer Keen Yim (pictured) has left the company. Meanwhile, there is no new individual with a CMO title in the company.

Yim joined the company in March last year as its CMO. The company has refused to confirm on the reason for Yim's departure, where he is headed next and his exact designation and job scope. 

Prior to CASETiFY, Keen was at Lululemon Asia as vice president of brand and community, where he headed up branding and community activation at the company. He was responsible for spreading the brand’s mission of improving the world through the practice of yoga, mindfulness and living the “sweat life”, according to his LinkedIn.

Before Lululemon, he was at MCM Worldwide as CMO. He also worked at Burberry Asia where he oversaw media, digital and eCommerce for the company and launched many "digital first" initiatives such as the launch of Tmall, Shinsege store and working with with LINE and Kakao talk for the first fashion show collaboration on these platforms.

Don't miss: CASETiFY X PRIVATE POLICY NY partnership brings sustainable fashion concept to runway

Most recently, CASETiFY partnered with New York fashion label PRIVATE POLICY New York in February to debut its fashion week runway show featuring CASETiFY’s signature accessories, in an effort to raise awareness of sustainable fashion and diversity. 

PRIVATE POLICY's latest collection, titled "We Are All Animals," saw three looks paired with CASETiFY's Impact Case series for the Samsung Z Flip4 and the brand's phone straps sported by models as they walked down the runway on 12 February. This collection also highlights endangered species awareness, and seeks to learn about sustainability, diversity, and community value from nature. 

Don't miss: CASETiFY highlights drop protection with creative ad campaign

Back in January, CASETiFY unveiled a new advertising campaign that showcases the impact journey of consumers' smartphones and the importance of protection. It also aims to demonstrate complex product benefits such as drop protection and military grade standards through stunning creative content.

Partnering with Joseph’s Machines, a 1M+ follower YouTube account widely known for using kinetics to create comical chain-reaction machines, the brand captures the delightfully silly journey that phones may go through on a given day, while being protected by the Bounce Case, which is said to be capable of withstanding drops of up to 21.3 ft.

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