Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
CASETiFY X PRIVATE POLICY NY partnership brings sustainable fashion concept to runway

CASETiFY X PRIVATE POLICY NY partnership brings sustainable fashion concept to runway

share on

Global lifestyle brand CASETiFY has partnered with New York fashion label PRIVATE POLICY New York to debut its fashion week runway show featuring CASETiFY’s signature accessories, in an effort to raise awareness of sustainable fashion and diversity. 

PRIVATE POLICY is a New York-based inclusive brand dedicated to bringing the city's rebellious style and fierce free spirit to the world. Its design process focuses on one social-political topic each season, such as bringing awareness to enslaved fishermen issues in the SS17 collection. It also pursues sustainability in its collections and fashion designs.

PRIVATE POLICY's latest collection, titled "We Are All Animals," saw three looks paired with CASETiFY's Impact Case series for the Samsung Z Flip4 and the brand's phone straps sported by models as they walked down the runway on 12 February.

This collection also highlights endangered species awareness, and seeks to learn about sustainability, diversity, and community value from nature.

From the 21-piece collection, CASETiFY's Impact Case and an assortment of leather and chain-link phone straps were seen on three unique looks designed with prints found within this season's collection - a faux fur checker print, denim checker print, and this season's motif "We Are All Animals".

Each case featured on the runway was made with Re/CASETiFY materials, the brand's phone case upcycling programme, further supporting PRIVATE POLICY's pursuit of sustainability in fashion.

"We are thrilled to have CASETiFY be a part of NYFW, highlighting that your phone case is truly an expression of one's personality and an important extension of your everyday outfit", said CEO and co-founder Wes Ng. "We are also excited to be collaborating with PRIVATE POLICY, a like-minded brand who is committed to bringing further awareness to the importance of sustainability in all industries." 

PRIVATE POLICY designers Siying Qu and Haoran Li said they could not be more excited to be CASETiFY’s first ever high fashion collaborators.

"We create all of our accessories with intention, and we knew CASETiFY does as well, so we felt confident in our partnership the entire time - and it's just a happy coincidence that this season's collection focuses on sustainability… CASETiFY is already using upcycled materials!"

Related articles:

CASETiFY highlights drop protection with creative ad campaign
Casetify makes metaverse leap with exclusive phone cases

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window