Sporting a fresh design to attract customers, Cartier has re-opened its store at Hong Kong International Airport.
Located in the same shopping area as the previous outlet, the new store's design aesthetic was crafted by French artist and designer Bruno Moinard. He has made considerable changes to the overall decor to make it more welcoming to customers and create a greater sense of comfort.
Its look is aimed at projecting what the brand describes as, "uniqueness and exclusive refinement". A transparent facade lends the interior a feeling of space, and a large entrance provides customers with easy access. Traditional windows have been replaced with vertical panels, which play with light, verticality, and contrasts of display. Marble flooring runs all around the boutique to invite travellers and suitcases to navigate between jewellery counters.
The new store is partly the result of a partnership between Cartier and King Power Global Development (a joint venture between King Power International Thailand and King Power Group Hong Kong).
As part of the opening celebrations, Cartier is also offering a limited edition watch for sale, that is, in Hong Kong, only available at the Cartier HKIA boutique.