Carsome group CMO Danny Chin takes on new role

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Southeast Asia car trading platform Carsome has assigned group CMO Danny Chin expansion duties as he now takes on the role of chief expansion officer.  Chin was holding the group CMO role for over a year where he was leading all of Carsome’s brand marketing, consumer marketing and trade marketing activities across the region with offices in Malaysia, Singapore, Thailand and Indonesia. He reported to the group CEO and co-founder, Eric Cheng. A+M has reached out for more details on his new role.

In a statement to A+M, Chin confirmed the role and said he will continue to report to Eric Cheng, co-founder and group CEO of Carsome to ensure that the company’s expansion goals stay true to the strategic roadmap, while remaining agile for tactical changes when needed.

“Carsome is currently focused on increasing our touchpoints in the markets we’re currently operating in. To help drive the company’s growth, my portfolio has now evolved to strategically expanding Carsome’s retail presence, as well as elevating the consumer experience in all our retail centers. On top of expansion, I lead the team in strategising to onboard more partners with us through trade activities and/or programs,” he said.

Chin added that the Carsome spirit is to continuously address pain points that customers face in their journey from selling to purchasing a used car. “With this driving force, we are always looking at ways to improve the consumer experience. I’m very excited with this evolved portfolio to drive growth and accessibility to as many consumers as possible across Malaysia, Indonesia and Thailand to help Carsome stay at the forefront of the used car industry in the region,” he added.

Chin's new role comes as Carsome names Derek Tan as chief brand officer to champion the growth of Carsome’s brand, marketing and communications. He told A+M that this will be done through effective brand strategy and translating the strategy into meaningful, enduring relationships with the people who matter to Carsome. He reports to co-founder and group CEO Eric Cheng. His team currently comprises 30 individuals spanning Malaysia, Indonesia, Thailand and Singapore. 

Prior to joining Carsome, Chin was CMO of redONE, where his responsibilities included the growth of the consumer brand strategy, product marketing, retail marketing and consumer engagement. 

Overall, Chin has about 20 years of advertising and digital experience, working on accounts from various industry categories such as telco, consumer electronics, airline, FMCG, financial, entertainment, luxury, automobile, beauty and retail. Chin has experience on both the client and agency side. He started off his career at UM Malaysia, where he led the digital marketing services division before moving on to establishing and running new business units in the digital front at Omnicom Media Group Malaysia.

Thereafter, he joined Huawei Technologies (consumer business group) as country marketing director in Malaysia before being promoted to regional marketing director. In that role, Chin led regional brand strategy and marketing communication across seven countries including Malaysia, Singapore, Indonesia and the Philippines.

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