Carro names HK artist Moses Chan as celebrity ambassador

Carro, Asia Pacific’s online automotive platform, has appointed Hong Kong artist Moses Chan as its latest celebrity ambassador. 

A beloved figure in Chinese television and film, Chan has appeared in over 60 television series and films, and remains a trusted voice for leading brands and consumers in China, Singapore, Malaysia and beyond, according to the release.

From winning popularity awards for his iconic characters to taking on difficult roles, Chan has proven how hard work and trustworthiness pays off, as he continues to expand his range and influence as a celebrity.   

Chan reflects Carro’s spirit with his enduring popularity, legacy, and confidence, according to Carro Hong Kong CEO Garry Yu. "He is a trusted figure in Hong Kong and is well-loved by the public and brands - both at home and abroad. This is a reflection of his unyielding popularity even after 25 years in showbiz, We are so delighted to welcome him onboard to the Carro family and are looking forward to achieving new milestones together.”    

As part of the partnership, Chan will make his inaugural appearance as Carro’s celebrity ambassador in the form of a 15-second ad with Carro’s mascot ‘Car Lou’ , whose moniker is a wordplay on the company’s name, highlighting the brand’s car buying and selling capabilities in a catchy jingle. 

The ad campaign also includes ‘ding ding’ tram ads featuring Chan which will run across Hong Kong Island until 25 October. The brand film is available on Carro’s YouTube and social media platforms on 3 October.  

Carro co-founder and CEO Aaron Tan said, “Our investment in technology and commitment to quality and transparency is our way of telling customers that we’re here for the long haul. At the end of the day when it comes to buying and selling cars, we want our customers to say: our choice is Carro.” 

“I am incredibly honoured to be Carro's first celebrity ambassador,” said Chan. “This is such an exciting opportunity for a car enthusiast like me and I look forward to the many possibilities together.” 

Known to be a car enthusiast, Chan has always been particular about the car he drives - from performance to condition – no matter if it's a family ride or a sports car. 

“I’m impressed by how Carro places such high standards for their in-house inspection and refurbishment processes," said Chan. “Each Carro certified car must pass their strict 160-point inspection before they can be considered ‘As good as new’, and they’re truly able to give me and my family peace of mind when we drive a Carro certified car. Plus, they’re the expert when it comes to all things automotive - from buying and selling to servicing, financing and insurance – that’s why I, and many customers across Asia Pacific, trust them."

Carro is currently present in seven markets, generating over SG$1 billion in revenues with an current EBITDA run-rate of over SG$70 million. Following its entry into Hong Kong in 2024, the brand has been focused on delivering its promise of being the most trusted option in the used car industry in Hong Kong, with the commitment to deliver quality Carro certified pre-owned cars that are ‘As good as new.

MARKETING-INTERACTIVE has reached out to Carro for more information.

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