Carousell picks OMD Hong Kong for media duties

Marketplace app Carousell has appointed OMD Hong Kong to handle their media duties. Effective immediately, the scope of work involves media planning and buying across select platforms.

The first few campaigns that OMD is working on are centered around increasing brand awareness, app usage and downloads for Carousell.

The Singapore-based startup company was officially launched in Hong Kong in June 2016. According to the release, its transactions increased by over 73% quarter-on-quarter since Q1 2016, and the platform has over 3.2 million listings as of December 2016. Last year in August, the startup has raised US$35 million in a funding round led by Rakuten Ventures.

"As a global media agency, OMD has the network and experience to help us reach our next stage of growth.” Chai Jia Jih, vise president international at Carousell Hong Kong said.

Commenting on the win, Deric Wong, CEO OMD Hong Kong said, “We are honored to be chosen as Carousell’s media agency partner in Hong Kong. Carousell is a rapidly growing startup with a vision to build a global marketplace, and create a positive impact on users in Hong Kong. We look forward to helping them achieve their vision through our expertise and value-add to their objectives to enhance their visibility in the market.”

Stephen Li, CEO, OMD APAC commented, “Carousell is one of the world’s largest and fastest growing mobile classified marketplaces and a brilliant example of innovation to make online buying and selling accessible to everyone. OMD is delighted to have the opportunity to drive Carousell’s growth and expansion through fearless strategic thinking and innovation-led media expertise.”