Carousell picks branding and integrated marketing agency in Malaysia

Carousell, one of the world’s largest and fastest growing mobile classified marketplace, has appointed 8 Mad as the branding and integrated marketing agency in Malaysia for 2017.

8 Mad will oversee the development and activation of an integrated campaign for Carousell across TV, radio, OOH and on-ground events. The campaign is aimed at growing Carousell’s presence in Malaysia.

“8 Mad impressed us with their understanding of the local market, creative approach to tackling the challenges we face, and willingness to roll up their sleeves and get the job done,” said Winnie Khoo, general manager for Singapore and Malaysia, Carousell.

As part of the integrated campaign for Carousell, 8 Mad’s creative team has launched a series of advertisements and creative productions based on the concept of #semuabolehduit (a play with words with the message everyone can make money, everyone can “do it”). This includes a pair of TV commercial parodies of the current Malaysia blockbuster movie, J Revolusi featuring its lead actor, Zul Ariffin.

8 Mad ’s other major key accounts include Malaysia’s leading wellness chain, HealthLand, property developer, Green Target Group and Malaysia’s leading dairy and food marketer, F&N Dairies. As of February 2017, 8 MAD Group’s integrated branding and marketing communications consultancy subsidiary, MAD Integrated, has secured approximately RM3 million in billings for the year, of which 50% are based on retainers. Together with renewals, Mad Integrated is now handling a stable number of 15 social media retainer accounts including Fisherman’s Friend, Nutox, Meiji and Nanowhite.

Patrick Wee, CEO of 8 Mad Group added: “We pay attention to the integration of digital initiatives within integrated branding and marketing solutions. Our track record helps greatly in showing both our strategic and activation capacity. Overall, many clients look to our team for advice as branding and digital experts, thereby helping them stay relevant in the fast changing environment.”